Timing is always everything, isn’t it? I was walking back to the media center from a nearly empty range when I saw Ernie Els, one of two players still practicing on the eve of the European Tour’s flagship event, the BMW PGA Championship. I almost kept going, but I figured golf fans would love to see The Big Easy hitting balls. In other words, it was a perfect moment to use Periscope — and it turned out to be even better than I thought.
Ernie, who was in charge of the redesign at Wentworth, the event’s venue, saw me watching him and pointing my phone at him, so he said hello and asked what I was doing (mostly, I think he was surprised to see me on this side of the pond because there isn’t much American media here). I started to explain Periscope to him and his interest piqued. I mean, he got really into it — he answered questions, demonstrated a swing tip, showed off his clubs and more.
You can watch the video above, but you should really download Periscope if you can and watch it on the app for the full effect because you can see all the comments and how Ernie was interacting with fans.