Tag Archives: Forbes Fab 40


If Forbes’ Fab 40 list tells us anything, it’s that it pays big time to be a professional golfer — even if their results on the golf course haven’t exactly been up to par. (Kidding. Kind of.) The annual study ranks the world’s most valuable sports brands, grouping them into four categories: businesses, athletes, events and teams.

Well, despite their mediocre performances in recent years, Tiger Woods and Phil Mickelson rank nos. 1 and 2, respectively, as the most valuable brands. Throw in Rory McIlroy at no. 9 and you have three golfers in the top 10.

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