Tag Archives: Titleist


Fortune Brands Inc. plans to split into three companies, hanging onto its liquor business led by Jim Beam bourbon while getting rid of the units that produce Titleist golf equipment (and FootJoy apparel), Moen faucets and Master Locks.

On Wednesday the company announced it will sell or spin off its golf and  home and security businesses, and concentrate on the booze industry, which generates $2.5 billion annually. Well, duh. When the economy is good, people drink happily. And when the economy sucks, people drown their sorrows with the bottle.

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By Stephanie Wei under Equipment

On Wednesday TaylorMade-adidas Golf officially declared it was signing Camilo Villegas to a club, ball, headwear, footwear, glove and bag deal. Villegas is under contract with Cobra and Titleist through 2010. It appears that reps across the board are rather confused by the timing of TMaG’s announcement.

No one seems to recall any brand issuing a press release about a player signing the following year while the current season is still in progress. Does TMaG perceive the much smaller Cobra, which merged with apparel company PUMA earlier this year, as a threat?

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