Nike Golf’s new commercial “Ripple” captures the inspiring effect of Tiger Woods’s greatness on a young Rory McIlroy. Give it a watch — it’s really quite moving. Well done.
Nike announced on Friday that Daric Ashford will become the president of Nike Golf, replacing Cindy Davis, who announced her retirement last month. Ashford was the GM of Brand Jordan for North America and is a 21-year NIKE veteran.
Father’s Day is around the corner and if you’re a last-minute shopper like I am, you’re probably still looking for gift ideas (though it is Father’s Day practically every week for my step-dad). Well, you’re in luck because WUP has some great products — everything from the latest hot clubs to the hippest gadgets — that your golf-crazed dad will love.
Rory McIlroy overcame a four-shot deficit at the start of the final round to beat Adam Scott on the 72nd hole at Royal Sydney and win the Australian Open, his first victory in 2013. We spent the day with McIlroy last week in Las Vegas at TPC Summerlin, where Rory talked about getting dialed in with the latest equipment from Nike Golf, along with his increased performance since putting the new clubs and ball in his bag.
Here now, check out Rory talking about playing with the new RZN Black ball:
As I promised in Part 1, I’d share my personal experiences with testing the new Nike products on the uncharacteristically cold and breezy day at TPC Summerlin in Vegas.
I was one of the few crazy people who decided to play a few holes in the tough conditions because I wanted to provide the best review possible for you, the readers (it’s all about *you guys*, after all!), which I’m paying for now with a fever and cold. No big deal, though! — it’s part of the job!
As many of you already know, I spent a few days with Nike Golf last week in Beaverton, Oregon, and Las Vegas, Nevada, for the equipment company’s annual Innovation Summit, where they launched their latest designs and creations with apparel, shoes, balls and clubs, most notably, the Covert 2.0 family.
What I learned? Nike makes an incredibly solid product across the board. I know, right? — shocking! (And no, I’m not getting paid to say this, though Nike Golf did sponsor the trip.) I’ll share my personal experiences in testing the product in “Part 2,” but for now, check out my interviews with Nike athletes and photos and info from the presentations.
As many of you know, I spent the last few days with Nike Golf in Portland and Las Vegas for their ’14 Innovation Summit, where they introduced to us the latest and greatest in their new equipment for the upcoming year (most of which will be available to the public on January 31).
I had the opportunity to test the new RZN ball and Covert 2.0 clubs in an uncharacteristically cold and windy afternoon at TPC Summerlin in Vegas on Friday and I have loads to report, but I also had the chance to sit down with former world no. 1 Rory McIlroy to chat about the new equipment in his bag and the impact it’s had on his game already.
In the latest Nike commercial, Tiger Woods plays a Dick’s Sporting Goods employee trying to sell a Covert driver to a customer. And just as perhaps the best closer in golfing history, he gets the job done.
How does this new ad stack up against the two other Nike Golf spots that Tiger has appeared in so far in 2013? As you may recall, there was the clever “I’m Sorry” commercial for the Covert (Woods hasn’t used the club in his two victories this season), and of course, the one where Tiger shares the stage with Rory McIlroy.
Rory McIlroy felt the heavy expectations and pressures as the world’s No. 1 golfer weighing down on his 23-year-old shoulders and he had a meltdown, resulting in a bad decision in the heat of the moment. He likely thought the world was closing in on him and he just wanted to escape when he walked off the course last Friday at the Honda Classic.
As (I) expected, McIlroy was open and candid, admitting to his mistake and taking responsibility for his abrupt, un-Rory-like withdrawal in his press conference on Wednesday morning at Doral.