Tag Archives: Nike Golf

Dec
1
2013
By Stephanie Wei under Australian Tour

You’ve read Part 1 and Part 2 of this series, and lastly, we have Part Rory.

Rory McIlroy overcame a four-shot deficit at the start of the final round to beat Adam Scott on the 72nd hole at Royal Sydney and win the Australian Open, his first victory in 2013. We spent the day with McIlroy last week in Las Vegas at TPC Summerlin, where Rory talked about getting dialed in with the latest equipment from Nike Golf, along with his increased performance since putting the new clubs and ball in his bag.

Here now, check out Rory talking about playing with the new RZN Black ball:

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Nov
26
2013

As I promised in Part 1, I’d share my personal experiences with testing the new Nike products on the uncharacteristically cold and breezy day at TPC Summerlin in Vegas.

I was one of the few crazy people who decided to play a few holes in the tough conditions because I wanted to provide the best review possible for you, the readers (it’s all about *you guys*, after all!), which I’m paying for now with a fever and cold. No big deal, though! — it’s part of the job! 

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Nov
25
2013
The Covert family

The Covert family

As many of you already know, I spent a few days with Nike Golf last week in Beaverton, Oregon, and Las Vegas, Nevada, for the equipment company’s annual Innovation Summit, where they launched their latest designs and creations with apparel, shoes, balls and clubs, most notably, the Covert 2.0 family.

What I learned? Nike makes an incredibly solid product across the board. I know, right? — shocking! (And no, I’m not getting paid to say this, though Nike Golf did sponsor the trip.) I’ll share my personal experiences in testing the product in “Part 2,” but for now, check out my interviews with Nike athletes and photos and info from the presentations. 

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Nov
23
2013

As many of you know, I spent the last few days with Nike Golf in Portland and Las Vegas for their ’14 Innovation Summit, where they introduced to us the latest and greatest in their new equipment for the upcoming year (most of which will be available to the public on January 31).

I had the opportunity to test the new RZN ball and Covert 2.0 clubs in an uncharacteristically cold and windy afternoon at TPC Summerlin in Vegas on Friday and I have loads to report, but I also had the chance to sit down with former world no. 1 Rory McIlroy to chat about the new equipment in his bag and the impact it’s had on his game already.

Enjoy!

Mar
14
2013
By Stephanie Wei under Equipment

In the latest Nike commercial, Tiger Woods plays a Dick’s Sporting Goods employee trying to sell a Covert driver to a customer. And just as perhaps the best closer in golfing history, he gets the job done.

How does this new ad stack up against the two other Nike Golf spots that Tiger has appeared in so far in 2013? As you may recall, there was the clever “I’m Sorry” commercial for the Covert (Woods hasn’t used the club in his two victories this season), and of course, the one where Tiger shares the stage with Rory McIlroy.

Mar
6
2013
By Stephanie Wei under PGA Tour
Rory

Rors’ growing pains

Rory McIlroy felt the heavy expectations and pressures as the world’s No. 1 golfer weighing down on his 23-year-old shoulders and he had a meltdown, resulting in a bad decision in the heat of the moment. He likely thought the world was closing in on him and he just wanted to escape when he walked off the course last Friday at the Honda Classic.

As (I) expected, McIlroy was open and candid, admitting to his mistake and taking responsibility for his abrupt, un-Rory-like withdrawal in his press conference on Wednesday morning at Doral. 

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Feb
7
2013
By Stephanie Wei under Equipment

Nike Golf unveiled a new commercial for its VR_S Covert driver. This time Tiger Woods makes a solo cameo, without his BFF Rory McIlroy. I enjoyed the ad. I found it slightly amusing in that Tiger hasn’t used the driver (in competition…yet), but hey, at least he’s not shown hitting it in the commercial.

Jan
18
2013
By Stephanie Wei under European PGA Tour
...but these cuts are not...

…but these cuts are not…

Just a few days after the spectacular unveiling of their joint commercial– not to mention the official announcement of Rory McIlroy’s monumental deal with Nike, reportedly worth $100 million over the next five years — the world’s nos. 1 and 2 golfers missed the cut at the Abu Dhabi Championship.

This marked the official 2013 debut for both McIlroy and Tiger Woods. And yes, they (supposedly) received around a combined $5 million just to show up.

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Jun
11
2012

More golf porn: the 18th green at Harding Park

Sunday afternoon’s media outing at TPC Harding Park, hosted by Nike Golf, along with former USGA president Sandy Tatum, was a blast. As always, it’s the company that makes all the difference more often than not. I wasn’t sure what to expect and didn’t know who would be there (believe it or not, I haven’t gone to many of these media outings–have only been doing this for how long? Not very long). I was just happy to be there! 

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