Rory McIlroy: eye on the prize.

The courtship is at an end, people.

World No1 Rory McIlroy has signed an endorsement contract with Nike believed to be worth in excess of $200 million. (continue reading…)

Who else to break Tiger-Woods-sponsor-related news other than Darren Rovell, agent Mark Steinberg’s go-to man? The tireless Rovell (seriously, does this guy ever sleep?? — it’s impressive) tweeted the above announcement that Tiger Woods has signed a contract with a new sponsor. What is Fuse Science? Well, it appears the “patent-pending drops and gels” are applicable to products geared toward athletes. (continue reading…)

Tag Who?

Apparently Rolex thinks Tiger Woods is starting to tick again.

On the eve of his “comeback” at the Frys.com Open, Tiger announced his first endorsement deal in the post-hydrant era — unless you count that Japanese heat rub commercial. He’ll serve as one of the watch company’s world ambassadors after being dropped by former sponsor TAG Heuer two months ago, according to the AP: (continue reading…)