Feb
15
2012
Numbers Don’t Lie: Tiger (and Phil) Move the Needle
By Stephanie Wei under PGA Tour

Ratings skyrocket

Golf Channel recorded its most-watched-ever PGA Tour round this past Sunday — which also means there were the most fans ever (2.3 million) that were thrilled during the 50-minute blackout, thanks to college hoops (you all were very appreciative of my Twitter updates, though). I’m finally processing your outrage, especially since I’m told you missed putting on the 6th green through No. 10. Oh, it wasn’t like those holes were important or anything! Well, I get it now because that’s exactly how I’m feeling since the Knicks-Kings game (aka LinSanity) isn’t nationally broadcasted.

ORLANDO, Fla. (Feb. 15, 2012) – Golf Channel’s final round coverage of the AT&T Pebble Beach National Pro-Am on Sunday was the most-watched PGA TOUR round in the 17-year history of the network, beating the previously held mark by 25 percent.

Golf Channel’s lead-in coverage on Sunday (1-2:30 p.m. ET) garnered a 2.1 household rating and 2,337,000 average viewers, which topped the same coverage in 2011 by 198 percent and eclipsing Day Three of the 2008 WGC-Accenture Match Play Championship (2.1/1,871,000), which held the previous viewership record. The coverage peaked at 2.9 just before the conclusion of the telecast.

Golf Channel’s coverage of the AT&T Pebble Beach National Pro-Am also contributed to making Sunday the highest-rated day on Golf Channel year to date.

The final round coverage was highlighted by the pairing of Phil Mickelson and Tiger Woods. Mickelson – who started the day six shots off the lead – shot an impressive 8-under 64 to win by two strokes. Woods, who was in the hunt to begin the round, was playing in the event for the first time in 10 years.