Nike announced on Friday that Daric Ashford will become the president of Nike Golf, replacing Cindy Davis, who announced her retirement last month. Ashford was the GM of Brand Jordan for North America and is a 21-year NIKE veteran.
Daric has held senior management positions across retail and sales within the Nike brand. While working in Jordan Brand Daric has elevated the marketplace and brand through innovative merchandising, sales and marketplace strategies that deeply connect with consumers.
“Daric’s leadership has helped to deliver strong revenue growth and expand the Jordan Brand. His proven track record, along with his experience in global categories, makes him ideally suited to leading the Golf business,” said Jayme Martin, VP, GM Global Categories in a press release.
Effective immediately, Daric will report to Jayme Martin, VP, GM Global Categories.