AT&T re-ups sponsorship of Pebble Beach National Pro-Am
By Stephanie Wei under PGA Tour
Bill Murray, a staple at the tourney

Bill Murray, a staple at the tourney

Business on the PGA Tour continues to thrive under the leadership of Commissioner Tim Finchem. It’s really no surprise to hear a(nother) sponsor has extended its support of a Tour event. AT&T has signed a ten-year deal to renew its sponsorship of the Pebble Beach National Pro-Am.

Hooray — 10 more years of Bill Murray and his antics throughout the week at Pebble! 

The full media blast:

AT&T RENEWS SPONSORSHIP OF Pebble Beach National Pro-Am
10-Year Extension Ensures Future of Iconic PGA TOUR Event

DALLAS, November 18, 2013 — One of the most iconic events in golf will continue to add to its legacy. The PGA TOUR, Monterey Peninsula Foundation and AT&T* announced today that AT&T has renewed its long-time sponsorship of the AT&T Pebble Beach National Pro-Am through 2024.

AT&T has sponsored the tournament since 1986. Only one other PGA TOUR event has a longer-lasting sponsorship.

“We’re proud to continue the AT&T Pebble Beach National Pro-Am’s commitment to charities for years to come,” said Cathy Coughlin, AT&T global marketing officer and senior executive vice president. “It’s a great event for the community, our customers and our brand.”

Since the tournament began in 1937, it has raised more than $110 million for charities. The next AT&T Pebble Beach National Pro-Am will take place Feb. 3-9, 2014. PGA TOUR golfers, celebrities and business leaders will team up to compete for a $6.6 million purse.

“We’re delighted to announce this 10-year extension with AT&T, whose sponsorship has played such a vital role in the growth and overall impact of the AT&T Pebble Beach National Pro-Am,” said Tim Finchem, PGA TOUR commissioner. “Beyond its popularity among players, celebrities and fans, the tournament has a history of making a meaningful difference in the community by contributing more than $110 million to deserving programs. With AT&T’s commitment, the AT&T Pebble Beach National Pro-Am is assured of continuing its wonderful tradition of entertaining and giving back.”

The AT&T Pebble Beach National Pro-Am is expected to broadcast to more than 945 million households in more than 225 countries and territories. As title sponsor, AT&T receives significant brand exposure in network and cable broadcasts, promotional spots and news coverage, involvement in press conferences and media events, and in-market promotional rights and technology integration throughout the tournament.

(Photo via Rant Sports)