Oct
1
2013
Jack’s new golf ball line distances itself
By Stephanie Wei under Presidents Cup
Jack's balls

Jack’s balls

Jack Nicklaus has unveiled his own line of golf balls that are color-coordinated depending on which tees you play, which is intriguing for several reasons. Here are the details via the press release: 

Ø  Game of golf is hard enough. Jack is trying to simplify the game and the decision-making process when it comes to choosing the highest-quality golf ball

Ø  Simply put, it’s a concept of Three Tees…. Three Balls

Ø  Sold exclusively on www.nicklaus.com and at golf shops/pro shops at Nicklaus Design golf courses. A percentage of every ball sold I in the shops will go back to the Nicklaus Children’s Health Care Foundation. And the a price point on NICKLAUS.com is significantly lower so it allows and encourages you to support charity with a voluntary donation (in the first 12 hours of the web site accepting advance orders, 75% of visitors elected to make a donation)

Ø  The three balls are Nicklaus White, Nicklaus Blue and Nicklaus Black.

Nicklaus White Ball

Ø  For the higher handicapper who typically plays the forward tee

Ø  Emphasis on Distance and accuracy

Nicklaus Blue Ball

Ø  The middle handicapper who typically plays the middle or blue tees

Ø  Emphasis on Distance, feel, control and consistency

Nicklaus Black Ball

Ø  Single-digit handicapper who typically plays the back tees, as well as the Tour or touring professional

Ø  Offers distance with exceptional control and feel around the greens

*****

“We all know that the game of golf can be challenging enough, so we are trying to simplify the decision-making process of selecting the right golf ball and at the same time provide consumers the highest-quality golf balls and at a price that encourages charitable support,” Jack Nicklaus said in a statement. “By buying these balls, players will get the added benefit of supporting these wonderful charities that help children in need as well as the families that dearly love them.

“The idea of creating three balls corresponds to the teeing areas golfers typically play. The Nicklaus White ball is designed for the players who might typically play the forward or white tees.  Nicklaus Blue is designed for players who would typically play the middle or blue tees.  And, finally, Nicklaus Black is designed for the single-digit or better golfer who generally plays from the back tees.”

Jack’s line simplifies the current lines of balls, where different ones are more suitable for golfers of distinct levels.

What makes Nicklaus’s latest business venture a bit curious is that the golfing legend has been an open critic of the advancements in the technology of the ball that creates massive distance gains. He’s been a leading advocate of rolling back the ball, speaking at length at the Masters and the Memorial earlier this season on the issue.

Nicklaus is a very successful businessman and makes savvy deals and decisions. So who can really blame this somewhat contradictory move? It’s just capitalism.