Dec
28
2011
Ryan Moore Out to Make Golf More Affordable
By Stephanie Wei under General

The Moores: Aim to level the playing course

When Ryan Moore isn’t playing golf on tour, he enjoys pondering business ventures — he became a minority owner in Scratch Golf in late 2009 (but relinquished his equity interest a year later and then signed with Adams) and then invested in TRUE Linkswear, a shoe apparel company, in spring 2010.

His latest project aims not only to make good golf more available to the public, but also to help jump-start the struggling golf course industry in the Tacoma area, where he grew up and still calls home.

Moore, along with 13 partners consisting of primarily friends and family, created RMG Golf Course Management LLC, or RMG Club, according to The News Tribune’s Todd Milles.

Not only will RMG Club run the day-to-day operations at the Classic Country Club in Spanaway and McCormick Woods in Port Orchard, the company announced Thursday that it had acquired Oakbrook Golf and Country Club in Lakewood [Ed. note: Which is a solid and challenging track from my recollection].

With those three venues in the fold, RMG Club will launch a membership-driven business model Jan. 1 that is designed to attract all types of golfers.

The company will offer three levels of unlimited-golf memberships, ranging from its three-course, all-access $179-per-month package, to a one-course, $99-per-month rate, to a twilight-only $49-per-month package.“We want this to be a product that appeals to everyone – and not just to people who are 45 and can afford a membership and go play golf any time they want,” Moore said. “We want people to have great facilities that they can go play at a reasonable rate.”

I think that’s a polite way of saying they’d like people who aren’t middle-aged white male businessmen, earning at least a healthy six-figure salary to have access to golf courses besides the local cow pasture, without coughing up thousands to pay the club initiation fee. And $179-per-month all-access?! That’s an incredible deal. Greens fees at resort courses are usually more than $200 for 18 holes and most decent public courses cost at least $50 to play.

Basically, they’re trying to break through the elitist country club mold and reverse golf’s dwindling popularity in the tough economic climate.

The company’s aim is to offer a quality golf experience at minimal cost – while rewarding customer loyalty.

A group of investors began forming. Shawn Cucciardi, a co-owner at McCormick Woods, began meeting with the Moore family, brainstorming on ideas.

Jason Moore and JD Rastovski – Ryan Moore’s caddies on the PGA Tour – came up with a membership rewards program idea that is part of all the membership packages.Each of the membership packages, which require a golfer to sign up for a minimum 12 months, offers the same perks – discounted family-membership options, unlimited driving-range balls, access to the restaurant and locker rooms and advanced tee-time booking.

Good idea? I think so. Will the RMG Club help revive golf in the area? It can’t hurt.

(Photo via The News Tribune)