Jun
16
2011
Saved! The Heritage Finds a Sponsor
By Conor Nagle under PGA Tour

The iconic 18th at Harbour Town

As many of you were aware, the Heritage, one of the PGA Tour’s most historic events, took place this year under the shadow of ongoing sponsorship difficulties. With MCI having ended their association with the event and a replacement yet to be found, 2011’s tournament, which took place without a title sponsor, looked like it could have been the last we saw of Harbour Town for some time.

The PGA Tour, however, has just announced that RBC has assumed title sponsorship of the Heritage through 2016. Roll on the newly-minted RBC Heritage from Hilton Head!PGA Tour head honchoTim Finchem had this to say:

“We are delighted that RBC, already a great partner of the PGA TOUR as title sponsor of the RBC Canadian Open, has made this significant commitment to secure The Heritage’s future. I know today’s announcement is welcome news to everyone who has been involved with and supported the tournament. We are also very appreciative of Boeing’s significant support as the event’s presenting sponsor.”

Not only does the announcement come as great news to fans of the sport, who get to spend a week watching a shorter course show its teeth, but also to the people of South Carolina, who get a little bit of a financial kick on the week of the event.

“The tournament generates more than $1 million for charity each year and brings worldwide exposure to Hilton Head Island and the state of South Carolina through telecasts and media coverage. A 2010 study conducted by Clemson University shows the tournament has an annual economic impact of approximately $82 million.”

See? I told you: golf is a force for good. Sorry, what’s that? Where does the $82m go? Ehm…
Conor Nagle