Nov
24
2010
Tiger’s Agent Mark Steinberg “Opens Up,” Reveals Looming Bag Deal
By Stephanie Wei under Tiger Woods

In an interview with CNBC’s Darren Rovell, Mark Steinberg chats about the “tough” year. Not surprisingly, Steinberg doesn’t say much other than revealing that Team Tiger is close to finalizing a deal with an Asian company (which Tiger alluded to a few weeks ago) and in talks with several potential sponsors for placement on his golf bag.

Darren: How close are you to a new endorsement deal?

Steinberg: We’re close to a deal coming out of Asia and we’re in discussions with a number of companies interested in being on his golf bag.

A few questions earlier, Steinberg said Tiger will soon have a new bag sponsor, so I think it’s safe to assume that it’s with an Asian company.

Darren: Were you prepared for the sponsor fallout?

Steinberg: I can’t say I was surprised. I obviously knew there would be some fallout. But we do have a great future ahead. Soon he’ll have a bag deal with a new partner and within time I am confident there will be a global brand that will be using his name and likeness.

Darren: AT&T, Gatorade and Accenture severed deals with Tiger. You told the Associated Press that you were surprised that one of them in particular disassociated with him. Can you tell us which one?

Steinberg: I’d prefer not to say.

Darren: Can you say how much Tiger lost in endorsement deals this past year?

Steinberg: No.

Riveting, no?

(AP Photo/Rob Griffith)