TAG Heuer is expanding its endorsement of golfers beyond Tiger Woods. The world’s number-three golfer, Suzann Pettersen, has signed a new contract with the Swiss watchmaker, joining the company’s elite list of ambassadors.
Similar to TAG’s foremost female face in sports, tennis star Maria Sharapova, Suzann represents the brand’s “sporty yet sophisticated message,” the company believes. For Suzann, “a watch is a necessary piece of jewelry and an expression of who you are.” Her favorite models to wear are Link model with diamonds and the Lady Aquaracer steel and gold.
I think TAG likes blondes.