PUMA Pounces On Cobra
By Stephanie Wei under General

PUMA has acquired Cobra Golf from Fortune Brands, Acushnet’s parent company which owns Titleist and Footjoy.

The German sportswear company has been expanding its presence in the golfing world, snagging the edgy 21-year-old Rickie Fowler to endorse its product (like bright orange pants!) last fall. Now with the purchase of Cobra — which is set to close in the second quarter — PUMA will offer equipment along with footwear, apparel and accessories.

“Through the acquisition of Cobra Golf, we reinforce PUMA’s commitment to our sports performance business by strengthening our growing and successful Golf category,” said Jochen Zeitz, Chairman and Chief Executive of PUMA. “Cobra Golf has a history of innovative performance products fused with an edge and is therefore a perfect fit for PUMA, reinforcing our overall mission of becoming the most desirable Sportlifestyle company.”

Watch out, Nike!