Ireland’s largest bookmaker, Paddy Power, is determined to sponsor Tiger Woods, who has lost three major endorsers — Accenture, AT&T and most recently, Gatorade — since the whole sex scandal mess broke out.
The company offered the golfer $75 million over five years to presumably parade its logo on some available real estate (like his bag) or plaster his face on billboards promoting online betting. But a Paddy Power spokesperson said the company “remains keen to work with Tiger Woods, and will re-engage with [IMG].”
Um, call me crazy, but endorsing a gambling service doesn’t seem like it’d be the logical move for a guy who is already allegedly recovering from addictions to sex, strippers and Ambien. But clearly, increasing the bid is a way to win him over. Despite the company’s denial, this so-called business proposition sure smells like something called a publicity stunt.
Meanwhile, for anyone who bet on Tiger returning to golf at next week’s WGC-CA Championship, no luck — the commitment deadline passed on Friday at 5pm EST without Tiger announcing his entry.