Mar
5
2010
Paddy Power Tries to Bait Tiger Into Another Addiction
By Stephanie Wei under General

Ireland’s largest bookmaker, Paddy Power, is determined to sponsor Tiger Woods, who has lost three major endorsers — Accenture, AT&T and most recently, Gatorade — since the whole sex scandal mess broke out.

The company offered the golfer $75 million over five years to presumably parade its logo on some available real estate (like his bag) or plaster his face on billboards promoting online betting. But a Paddy Power spokesperson said the company “remains keen to work with Tiger Woods, and will re-engage with [IMG].”

Um, call me crazy, but endorsing a gambling service doesn’t seem like it’d be the logical move for a guy who is already allegedly recovering from addictions to sex, strippers and Ambien. But clearly, increasing the bid is a way to win him over. Despite the company’s denial, this so-called business proposition sure smells like something called a publicity stunt.

Come on, Paddy Power should know it would have better luck courting this golfer instead.

Meanwhile, for anyone who bet on Tiger returning to golf at next week’s WGC-CA Championship, no luck — the commitment deadline passed on Friday at 5pm EST without Tiger announcing his entry.