Geoff Ogilvy Kicks Off 2010 With Brand New Look
By Stephanie Wei under General

This week’s defending champion, Geoff Ogilvy, is sporting new sponsors at the PGA Tour’s season-opener. After his contract wasn’t renewed by Cobra at the end last year (which a Titleist rep abruptly informed him at the British Open last summer), he struck a deal with Titleist, Cobra’s sister company — both are divisions of Acushnet. He’s now playing with Titleist clubs, carrying a Titleist bag and wearing a Titleist hat.

Ogilvy told Golf.com’s David Dusek:

Titleist just made me a set of irons to the exact specification of the Cobras I had been playing [Pro MB]. And, because of the close relationship between Cobra and Titleist, they can get similar, if not the same, people to build my clubs. They came out exactly right.

His apparel and footwear sponsor, PUMA, also dropped him after his contract expired. According to Golf.com, Curtis Begg, the director of marketing for PUMA Golf North America, said they decided to focus its brand around Rickie Fowler. Apparently the well-spoken 32-year-old Ogilvy wasn’t “edgy” enough.

Ogilvy signed a multiyear deal with FootJoy, also part of the Acushnet family, which requires him to wear its shoes and glove. As for his clothes, it looks like he’s not wearing a specific brand for now. The cut of the shirt resembles J. Lindeberg, though — which might be a good fit if he chooses to sign with a company. Or perhaps he’ll take the Ryan Moore path.

After the first round of the SBS Championship, Ogilvy is T11 at four-under.

[Photo by Sam Greenwood/Getty Images]