TMZ may have been a little off in their report that Elin was “very close to signing a deal” with PUMA. At least, that is, according to PUMA, who quickly pulled together this press release denying the story:
To correct recent news headlines, PUMA has no plans to engage in a brand sponsorship agreement with Elin Woods.
So chilly. Elin wouldn’t do much for PUMA anyway if she’s holed up in some Swedish chateau. Unless they were planning on coming out with some “scorned woman” sweatpants line or something.