Nov
30
2009
Tiger Woods: Golf Media vs. PR Machine
By Stephanie Wei under General

Here’s an excerpt from the column I wrote for Mediaite.com today:

This is also unfamiliar territory for the media that covers him. Even though many columnists are prodding Tiger to tell the truth, they’re doing it for selfish reasons — they want to stop writing about it, too. It makes their jobs a lot tougher if one of the greatest athletes of any generation with a pristine reputation turns out to be a(n) (allegedly) womanizing jerk who is (literally) above the law. The media is so enamored by Tiger that even if he were to spit in an old lady’s face or slap a child taking a picture of him in the middle of his backswing, many writers would still probably find a way to compliment him on his competitive drive.

And the vaunted Tiger Woods PR Team — one that had successfully kept his private life under wraps for so long — failed miserably this time around. Most likely because they’re having as much trouble unearthing the truth as everyone else is. It’s tough to spin things when the facts are so blurry. It wasn’t until 12 hours after that we first heard he was in an accident and initial reports stated he was “seriously injured.” Then, the information we received from various news outlets, including TMZ, kept changing and it’s only become more absurd – mostly because Tiger has yet to hold a formal press conference on his turfed-up front lawn with a bandaged face. On Sunday, Florida Highway Patrol troopers went to the Woods’ residence for a scheduled interview, only to be turned away. For the third time. To complete the stonewall, the FHP was then contacted by Mark NeJame, a high-profile criminal defense attorney known as the “Johnnie Cochran of Orlando,” who informed them he was now representing Tiger.

Read the full story HERE.

[Photo via ZAP 2 It]