Best Dumbest Golf Gadget: The Nice Cup In Bra
By Stephanie Wei under General

There are a lot of useless golf-related inventions geared to attract golf geeks. Each week I’ll feature one that seems ridiculously pointless and absurd. If you come across one, please e-mail ( it to me. You know you’ve seen them. Perhaps you even own one. Or two. Or five.

Today…Nice Cup in Bra. This novelty bra, designed by Japanese lingerie company Triumph to cash in on the growing “links-crazed” population, is made for working golfing ladies. It provides busty support and a short skirt, and women can conveniently undress to practice their putting wherever they feel fit:

The green corset-style garment can be removed and unrolled to create a 1.5m-long putting mat. When the user sinks a putt into one of the cups, a built-in speaker pumps out a congratulatory “Nice shot!.” The bra also features pockets for extra golf balls and tees, and a detachable flag pin that serves as a score pencil. The bra set comes with a skirt with the words “Be Quiet” printed on the rear, which doubles up as a flag for use on the course.

Oh, yes — innovation and practicality at its best. Now does that outfit qualify as proper golf course attire?

/Adding to Christmas wish list.

For a full demonstration, take a peek at the video with the lovely Reiko Aoyama, Triumph’s image girl.