Jul
20
2009
By Stephanie Wei under General

Natalie Gulbis shows off her swing

Chatting with Natalie

Natalie and I at Hudson Terrace

Atmosphere and Evian brand designs

Swag Bag!

Last Friday I went to a media event hosted by Evian Natural Spring Waters to celebrate this week’s Evian Masters, the world’s largest women’s golf tournament, at the Hudson Terrace in NYC.

Popular LPGA player Natalie Gulbis, the 2007 Evian Masters champion, flew into the city to attend the shindig before heading to France to compete in the tourney. We had the opportunity to meet her and receive private mini-tutorials on our swings. Unfortunately I wasn’t in “golf-friendly” attire, so I passed on the lesson. But I did have the chance to interview her and I even have it on video. You’ll have to wait until tomorrow to see what she has to say though. (I know, the anticipation is too much to handle.)

Guests took home a swag bag (pictured above) that included Evian Natural Mineral Water Facial Spray and a book about the Evian Masters signed by Natalie.

The Evian Masters is the LPGA’s equivalent of the Masters. It’s held at the Evian Royal Resort in the heart of Haute Savoie in the French Alps overlooking Lake Geneva. (Um, it sounds amazing – wish I were going to cover it!) It is one of the most prestigious international tournaments and the field features 90 of the best female golfers.

Natalie was lovely to speak with and it was fantastic she took the time to attend the event. She is one of the most well known faces in women’s golf and makes many appearances like the one on Friday. I think more players should follow suit (Ahem, managers, take note). A few months ago, I wrote this post about how to help broaden the LPGA’s fan base. Basically, the ladies need to be present at highly publicized soirees that aren’t just related to sports. I mean, they should also attend ones that are more mainstream, such as movie premieres, fashion week shows/parties and high-profile benefits.

Of course they should continue to go to events connected with the sponsors and the golf world. But if they widen their demographic, they will expand their popularity, which could lead to new sponsorships. It’d be good PR for their individual brands as well as women’s golf – just saying it seemed to work for women’s tennis.

Anyway, I’ve digressed a bit. Good luck to the ladies playing in the Evian Masters – play begins on Thursday. Stay tuned for the interview with Natalie.

[Related: The new Evian Live Young commercial is pretty awesome. It’s a bunch of babies dancing on roller-skates to Rapper’s Delight. Take a gander here.]