Fan favorite and recently retired LPGA player Annika Sorenstam has been named as a Board Advisor. As Ryan points out, this could indicate the LPGA moving toward the idea of a former player acting as the “face” of the Tour while working alongside a commissioner who is responsible for the business dealings.
Many pundits were big advocates of electing an ex-player as full-time commish. Realistically, that would have never worked. With all due respect, I don’t think any of the potential candidates have the required business experience to take on the position. But, they do have the insight to serve as an intermediary like the LPGA has opted as a temporary solution. And I hope they adopt it permanently in some way, shape or form.
After Annika retired last season, the media, Tour and fans have been looking for her “replacement.” For years she represented the LPGA as an ambassador, so to speak. There’s been a void since her departure – a player that’s a household name, wins consistently and appeals to the media and fans alike. The LPGA seems to have looked toward rising stars, such as Paula Creamer, Michelle Wie or Morgan Pressel, to fill this role, but to little avail. They’re still very young and we can’t expect them to immediately deliver. I mean, those are some hefty shoes to fill!
In the meantime, Annika is back in the mix – which should help with overcoming some of the obstacles that face the Tour. Hoo-ray.