Yesterday, ESPNMag unveiled their list of the best Tiger Woods commercials. Which was their choice? Nike’s “Never.” I’d like to argue that I would have picked differently, and perhaps I would have under different circumstances. Given that the Masters started today and Tiger won his first Green Jacket 12 years ago at the young age of 21, ESPN hit the sweet spot.
“Never” features Earl Woods saying: “I said ‘Tiger, I promise you, you’ll never meet a person as mentally tough as you in your entire life. And he hasn’t. And he never will.’”
Just a warning, it’s impossible not to get emotional. I’ll be perfectly honest and admit that I got teary-eyed. (Side note: why do I keep posting sentimental videos: here and here?!) It doesn’t help if, like me, you read this article the other day. The bond between Tiger and his father is simply something else and we won’t ever see anything quite like it again in our lifetime.